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Redesigned the Farifax website experience to cater to both newcomers and regular attendees based on regular feedback collected by staff.
- Integrated relevant news and events into the homepage experience
- Introduced a news ticker to callout and scroll through important announcements, like snow closures or service time changes, at the bottom of the screen
- Reconstructed sub-community pages to feature relevant content and events
- Led the team to design integrated, highly polished forms to increase user time on the site and chances they would actually fill it out
- Built out a ‘Plan Your Visit’ page to illustrate a guest’s typical journey to eliminate uncertainty when visiting for the first time
- Secured the site’s long overdue vulnerabilities by transferring hosting services